Wedsure has become a household name over the years for event insurance. Around since 1995, they offer general liability options up to $2M/$5M (occurrence/aggregate) limits with the option to add cancellation insurance as well.

According to Eventsguardian, Forbes, and other sources, Wedsure remains top of mind for many venues, however has lost ground to some newer players in the last few years. They were also

Things that people like about Wedsure

• Been around for a long time
• Apparently ranked #1 by Forbes Advisor (however seen the Forbes Advisor scheme info below)
• Includes host liquor coverage at no cost

Things that people don’t like about Wedsure

• UI is slightly outdated
• Includes a deductible of $1,000 (many venues don’t like this and require $0 deductibles)
• Does not offer the Primary Noncontributory or Waiver of Subrogation endorsements (many venues not require both)

The Forbes Advisor Scheme

Forbes and Forbes Advisor, although related, can be considered two different entities or publications. Forbes Advisor is run by a separate company called Marketplace and is leveraging Forbes’ brand and domain authority to rank high on Google search results (AKA parasite SEO). There, they insert their own affiliate/commission links to monetize those pages. Here is the page the Wedsure review is found. You will notice that any links that are linking out to the insurers have an affiliate link like “Shareasale.com”, which are common affiliate link platforms.

Also, it is speculated that Marketplace also runs the affiliate pages of CNN Underscored and USA Today.

Lars Lofgren does a good breakdown of how Forbes Advisor works here and why their “unbiased reviews” might not be so unbiased after all.

Forbes Advisor Exposed?

The Forbes Advisor scheme may have finally been exposed and it appears Google may be taking action, according to Jackie at Indexsy. This is great news for those looking for unbiased “reviews”: